Work | whymeraki.com

top of page

Intelligence in action

From decoding coffee shop culture in Dubai and cigarette rituals across Asia to auditing women’s bathrooms in Japan, shaping Amazon Fashion through trendspotting in India and meeting neuro-dermatologists in the USA, browse our work across sectors, services and geographies.

Classic Vintage Motorcycle

PREMIUM MOTORCYCLES - CASE STUDY

New retro design direction for major bike brand

INDIA

Coffee

COFFEE: B2B,B2C - CASE STUDY

5-country coffee innovation with café owners and consumers

Dubai | KSA | Türkiye | Malaysia | Singapore

Soup

COOKWARE - SNAPSHOT

Non-stick cookware needs and expectations for India launch

INDIA

Casual Winter Hairstyles_ Easy & Chic Looks.jpeg

HAIR SERUM - SNAPSHOT

Communication and positioning for hair-obsessed consumers

thailand | turkey

CLOUD & AI - SNAPSHOT

Cloud decision-making for small and medium businesses

india

TOBACCO INNOVATION - CASE STUDY

Testing new cigarette flavour formats and concepts

india, PAKISTAN

SHAMPOO - SNAPSHOT

Hair routines and perceptions study for brand relaunch

japan

COFFEE:B2B - SNAPSHOT

Coffee machine purchase journeys in hotels and offices

korea

Image by BoliviaInteligente

DIGITAL PAYMENTS - CASE STUDY

Benchmarking digital payments user experiences to improve UX

india

Image by Molly Mears

FASHION E-COMMERCE - SNAPSHOT

Younger, fashion forward brand re-positioning study

india

Image by Glen Alejandro

PREMIUM MOTORCYCLES - CASE STUDY

New retro design direction for major bike brand

INDIA

Image by Nathan Dumlao

COFFEE B2B/B2C - CASE STUDY

5-country coffee innovation with café owners and consumers

Dubai, KSA, Türkiye, Malaysia, Singapore

Image by Lê Tit

TOBACCO INNOVATION - CASE STUDY

Testing new cigarette flavour formats and concepts

india, PAKISTAN

Image by Shahrukh Rehman

FASHION ACCESSORIES - CASE STUDY

Fashion accessories brand reconnect with Gen Z

INDIA

Image by Raimond Klavins

TV : MYTHOLOGY - CASE STUDY

Identifying the next big mythology show for North India

india

Image by Jakub Żerdzicki

COFFEE :B2B - SNAPSHOT

Coffee machine purchase journeys in hotels and offices

SOUTH KOREA

Image by Erick Larregui

SHAMPOO - SNAPSHOT

Hair routines and perceptions study for brand relaunch

JAPAN

Casual Winter Hairstyles_ Easy & Chic Looks.jpeg

HAIR SERUM - SNAPSHOT

Communication and positioning for hair-obsessed consumers

TURKEY, THAILAND

ENERGY DRINKS - SNAPSHOT

Testing new flavour concepts and consumption occasions

THAILAND

PREMIUM MOTORCYCLES - SNAPSHOT

Premium motorcycle design aspirations and rider behaviours

INDIA

PROFESSIONAL HAIR CARE - SNAPSHOT

Salon and professional haircare trends and behaviours

INDIA

CLOUD & AI - SNAPSHOT

Cloud decision-making for small and medium businesses

INDIA

VALUE E-COMMERCE - SNAPSHOT

Benchmarking study for a budget online shopping vertical

INDIA

Image by Karthik Balakrishnan

E-COMMERCE - EMERGING MARKETS - SNAPSHOT

Online shopping behaviour in tier towns and cities

INDIA

Young Woman Entrepreneur Selling Online Product-4.jpg

E-COMM SELLERS ADVERTISING - SNAPSHOT

Seller advertising needs and platform perceptions

INDIA

HAIR & SKIN CARE - SNAPSHOT

Decoding emerging beauty and wellness needs

U.S.A

HAIR COLOUR CARE - SNAPSHOT

New hair colour product concept and communication testing

PHILIPPINES

Classic Vintage Motorcycle

MOTORCYCLES:RETRO CULTURE - SNAPSHOT

Functional-emotional drivers and design preferences

THAILAND

COOKWARE:GTM STRATEGY - SNAPSHOT

Non-stick cookware needs and expectations for India launch

INDIA

FASHION:BRAND POSITIONING - SNAPSHOT

Younger, fashion forward brand re-positioning study

INDIA

INNERWEAR WOMEN - SNAPSHOT

Women's innerwear brand revamp for younger consumers

INDIA

ENERGY DRINKS - SNAPSHOT

Exploring new flavour territories and innovation opportunities

INDIA

QUICK COMMERCE - SNAPSHOT

Scoping quick commerce future and consumer expectations

INDIA

Image by Scott Graham

RETAIL:PRICING AUDIT - SNAPSHOT

Benchmarking offline pricing and schemes for online pricing

INDIA

E-COMMERCE TRENDS - SNAPSHOT

Role of AI in online shopping and digital behaviour

INDIA

Young Woman Entrepreneur Selling Online Product-4.jpg

DIGITAL PAYMENTS - CASE STUDY

Benchmarking digital payments user experiences to improve UX

INDIA

top-products-women-buy-online-in-india-2025-insights.webp

VALUE E-COMM - SNAPSHOT

Benchmarking study for a budget online shopping vertical

INDIA

MUSIC STREAMING - SNAPSHOT

Understanding premium subscription for Music Apps

india

E-COMMERCE SALE UX - SNAPSHOT

Live UX Audit of Annual Sale Event

thailand

FOOD DELIVERY UX - SNAPSHOT

Creating ideal menu experience and food discovery journeys

thailand, india

ONLINE TRAVEL BOOKING - SNAPSHOT

Uncovering barriers to online bus booking amongst offline users

india

Image by Viralyft

TRAVEL APP - UX OPTIMISATION - SNAPSHOT

Improving visibility of in-app promotions during travel booking

india

MOVERS AND PACKERS APP UX - SNAPSHOT

Mapping intra-city shifting journeys and service experience

india

LOGISTICS APP UX - SNAPSHOT

Delivery partner behaviour and platform expectations

india

Image by Nathan Dumlao

COFFEE B2B/B2C - CASE STUDY

5-country coffee innovation with café owners and consumers

Dubai, KSA,Türkiye Malaysia, Singapore

Image by Shahrukh Rehman

FASHION WATCHES - CASE STUDY

Fashion accessories brand reconnect with Gen Z

INDIA

ENERGY DRINKS - SNAPSHOT

Testing new flavour concepts and consumption occasions

THAILAND

PROFESSIONAL HAIR CARE - SNAPSHOT

Salon and professional haircare trends and behaviours

INDIA

HAIR & SKIN CARE - SNAPSHOT

Decoding emerging beauty and wellness needs

U.S.A

ENERGY DRINKS - SNAPSHOT

Exploring new flavour territories and innovation opportunities

INDIA

Image by Lê Tit

TOBACCO - INNOVATION

Testing new cigarette flavour formats and concepts

india, PAKISTAN

HAIR COLOUR CARE - SNAPSHOT

New hair colour product concept and communication testing

PHILIPPINES

Casual Winter Hairstyles_ Easy & Chic Looks.jpeg

HAIR SERUM - SNAPSHOT

Communication and positioning for hair-obsessed consumers

TURKEY, THAILAND

SHAMPOO - SNAPSHOT

Hair routines and perceptions study for brand relaunch

JAPAN

WOMENS INNERWEAR - SNAPSHOT

Women's innerwear brand revamp for younger consumers

INDIA

TV MYTHOLOGY - CASE STUDY

Exploring untapped Hindu mythology territories for North India

INDIA

Young Woman Entrepreneur Selling Online Product-4.jpg

DIGITAL PAYMENTS - CASE STUDY

Benchmarking digital payments user experiences to improve UX

INDIA

DIGITAL PAYMENTS - CASE STUDY

Cloud decision-making for small and medium businesses

INDIA

top-products-women-buy-online-in-india-2025-insights.webp

VALUE E-COMMERCE - CASE STUDY

Benchmarking study for a budget online shopping vertical

INDIA

MUSIC STREAMING - SNAPSHOT

Understanding premium subscription for Music Apps

india

E-COMMERCE SALE UX - SNAPSHOT

Live UX Audit of Annual Sale Event

thailand

FOOD DELIVERY UX - SNAPSHOT

Creating ideal menu experience and food discovery journeys

thailand, india

ONLINE TRAVEL BOOKING - SNAPSHOT

Uncovering barriers to online bus booking amongst offline users

india

Image by Viralyft

TRAVEL APP - UX OPTIMISATION - SNAPSHOT

Improving visibility of in-app promotions during travel booking

india

MOVERS AND PACKERS APP UX - SNAPSHOT

Mapping intra-city shifting journeys and service experience

india

LOGISTICS APP UX - SNAPSHOT

Delivery partner behaviour and platform expectations

india

OUR CLIENTS

CONNECT WITH US

Talk @ +91- 89514 26938

Write : latha.papa@merakiresearch.in

bottom of page