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RETRO MOTORCYCLES - SNAPSHOT
THAILAND
Functional-emotional drivers and design preferences
The Ask
Exploring rider motivations and emotional connections with retro superbikes.
What we delivered
We tackled the challenge of recruiting niche, premium riders in a market like Thailand: our team recruited an extra Husqvarna profile (3 instead of 2), which was a highlight for the client.
We pushed respondents to provide reflective diaries that captured their rich inner worlds.
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