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VALUE E-COMMERCE - SNAPSHOT
INDIA
Benchmarking consumer perceptions for a budget shopping vertical
The Ask
Decode consumer ‘value perceptions’ in online shopping, benchmark performance on value and understand what drives these perceptions.
What we delivered
We conducted in-depth interviews in two smaller Tier cities (w.r.t infrastructure, e-commerce adoption, disposable income). The output brought together behavioural insights, brand perceptions, and competitive benchmarks to define what the client needed to win in the value offering.
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