What we delivered

We mapped advertiser objectives and success metrics across platforms to understand the differences between the client and other platforms. For example, we probed with Ask 5 Whys to get to the details of exactly what is not working or working for the client vs others.

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We also evaluated perceptions and performance of consideration ad-products such as Sponsored Brands, Sponsored Brands Video, and Onsite Display against equivalent formats on Google, Meta, and other retail platforms.

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By identifying key drivers behind shifts in spend-mix, and a deep-dive into advertiser experience, we were able to highlight gaps and strengths across categories, advertiser type (Enterprise/DTC), and scale.