Latha is a senior Qualitative insights leader with over 25 years of experience across India, the UK, APAC and the USA. She is known for her ability to decode human behaviour with strategic precision, bringing together intuitive thinking and a sharp business lens. Her expertise spans strategic Qualitative research, UX and Shopper Insights, Design and Motivational Research. At Kantar (formerly TNS), she became a go-to expert for NeedScope™ in Asia and played a pivotal role in strengthening UX and Shopper Research capabilities across teams and clients. Grounded, curious and quietly disruptive, Latha has built a reputation for spotting what others miss, especially in what seems most obvious.

Kalpana is a senior researcher with an impressive 23 years of international experience, with a significant portion of her career dedicated to understanding emerging markets. She has worked with leading agencies like Kantar and boutique firm Quantum. Having lived in Mumbai, Dubai, Germany, Bangkok and Singapore, Kalpana has collaborated with global companies such as Unilever, L'Oréal, and Philip Morris International. Now based in Austria after living in Europe since 2022, she serves as Meraki’s go-to cultural expert for global markets. Her deep understanding of complex regional and cultural dynamics has been instrumental in delivering actionable insights for both global clients.

Ezgi is a seasoned Qualitative and Quantitative researcher with 16+ years of experience in helping global brands understand people, culture, and behaviour. Her career spans Turkey and the United Kingdom, giving her a unique dual-market perspective of emerging and mature consumer landscapes. Ezgi began her research journey at GfK, TNS/Kantar, and Ipsos where she managed large-scale FMCG, technology, finance, retail and tobacco projects. At Kantar London, she led Philip Morris International’s MEA and Eastern Europe tracking programme, overseeing 34 markets and coordinating multi-country research design and insight delivery. She has worked on projects for Unilever, The Coca-Cola Company, BAT, PMI, Microsoft, Adidas, and leading financial and education brands. Now splitting her time between the UK and Turkey, Ezgi is Meraki’s cultural SPOC for Turkey, MEA and UK navigating local realities and global shifts. Her approach to understanding people is enriched by her training in Jungian psychology, Cognitive Behavioural Therapy (CBT), and Systemic Coaching. Outside of work, Ezgi gravitates toward yoga, global cooking experiments and anything creative, from painting and knitting to nurturing her jungle of plants.

Adishri is a Qualitative researcher, semiotician and ethnographer with 10+ years of experience decoding consumers, cultural patterns and symbolic meanings. She brings a rare blend of industry expertise and academic depth, having worked at the Consumer Culture Lab, Indian Institute of Management Udaipur and previously as Senior Research Manager at Kantar. At IIM Udaipur, she co-authored Rangbhoomi, a seminal study on content creators in small-town and rural India. Trained in NeedScope™, Adishri has led multi category studies across FMCG, Tobacco, Beauty, BFSI, Digital Platforms and Emerging Tech. Her expertise spans semiotics, consumer segmentation, journey mapping, home immersions, product trials and communication evaluation. Beyond work, she spends most of her time listening to rock music, caring for animals and being a devoted cat mom.

Renu Sachdeva brings over 40 years of experience across consulting, marketing research and coaching with years of expertise in consumer psychology and multicultural understanding. Having lived and worked across the UK, Dubai, Singapore and India, she brings a truly global lens to consumer insights. In her corporate career, Renu held senior leadership roles at Kantar (formerly TNS), including Executive Director, Qualitative Research & Shopper Insights in India, and Group Director, Consumer Qualitative in the UK. She now advises Meraki on multi-market studies, report reviews and client debriefs, helping add nuance and depth to insights. Armed with an MBA, MSc in Counselling & Family Therapy, along with international coaching credentials including ICF-ACC and IMC-CPM, Renu is also a trained counselling psychologist, mentor and coach, bringing empathy and human understanding into both people and consumer work.

Anita is a Qualitative led strategic insights specialist based out of Houston, Texas. She thrives on big, interesting questions and brings consumer realities to life. Anita has spent over a decade at consultancies like Quantum and Kantar, analyzing consumer behaviour for iconic global brands across India and APAC, covering industries such as E-commerce, FMCG, Lifestyle and Automobile. After that, she stepped into a UX Researcher role at the largest bank in the USA, where she uncovered user needs and transformed complex banking UI into human-centered experiences. She also played an instrumental role in various multi-market studies spanning the Philippines, the UK, India and the US. At Meraki, she is our consumer behaviour specialist for USA, Canada, and Asia markets for decoding complex behavioural nuances and mental models across Qualitative & UX research. When she’s not immersed in insights, you’ll find her cycling long distances, hiking through national parks or trekking the Himalayas.

Snigdha brings a solid mix of curiosity, Qualitative research skills, and a love for exploring new domains. After completing her Master’s in Sociology, she worked across Fintech, Agritech, Cleantech and FMCG over the last couple of years. She has gained experience on both agency and in-house research teams and is skilled in all things Qualitative, from usability tests and IDIs to FGDs and U&A studies. As Project Manager at Meraki, Snigdha serves as the link between clients and local markets. Her goal is to ensure a smooth fieldwork experience for clients, moderators, and respondents in terms of schedules, access to project documents, etc. She helps maintain recruitment quality and consistency through detailed field briefings, back checks and regular coordination with the field. Off the clock, you’ll find Snigdha playing football, wandering through Bangalore’s heritage food spots, or happily lost in a book.

Nidhi comes with 21 years of experience in Qualitative research. She has worked as a full time researcher across organisations like IMRB and TNS (Kantar). At Meraki, she is a principal consultant who jumps in primarily on strategic pieces, especially those that involve emotive needs, segmentation, ethnography and the likes. She is known for her empathetic, mindful and versatile moderation style connecting to a 18 year old with the same camaraderie as an older adult. Her skills as a moderator have been recognized and accredited by Unilever in May 2012. She is an expert in moderation and analysis of Needscope TM interviews. Her experience spans across different categories such as skin, hair and beauty, health and wellness, food and beverages, e-commerce, digital payments, finance and sustainability. Her body of work includes exploratory research, psychographic segmentation, category usage & attitude, advertising research, concept development, new product development, packaging development and brand equity studies. Nidhi currently resides in Gurgaon with her family, which includes two Gen Z kids and a pet dog. She enjoys flower gardening, growing seasonal flowers, nature walks, making dog videos and reading about nature and culture.

Himanshu holds a postgraduate degree in Marketing Research from the Nielsen Research Academy and has over 10 years of experience in Qualitative research. He is Meraki’s go-to moderator for male-dominated categories such as bikes, cars, and cigarettes, given his years of experience in these categories. Sought after for his calm and patient style of conversation, Himanshu has trained extensively in UX research. Working across categories and different markets (urban and rural), Himanshu has built core competency in techniques like mind mapping and UX/UI design to create actionable insights for clients. He also enjoys consumer immersions where one gets to peel the layers and get to the core emotive need. Himanshu is an avid traveller and loves interacting with different cultures, people and cuisines.

Rakesh has over 9 years of Qualitative research experience spanning agencies like Kadence International and Inqognito Insights. He is our lead Consultant for UX research, e-commerce and any youth research given his experience in this space across markets. He is a bright lad with a zest for the new. As a researcher he has a natural flair for picking out those interesting nuggets, always cognizant of client objectives as well as execution challenges. He is an excellent moderator making him quite the favourite amongst many clients. Apart from UX & Qualitative research, he also has experience in Neuro-based cognitive communication evaluation, future scoping, trend sensing, brand health checks, acceptor rejector studies. Rakesh is a pro in executing Online Bulletin Boards (having executed 20+ boards), Communities (Mobile Qualitative), ranging from a week to a month. Rakesh needs his regular dose of movies, especially Indian Hindi cinema. He aspires to be a part time movie critic some day and finds joy in staying true to himself.

Anil is an artist, designer, and in a former avatar a software architect. With over 25 years of experience designing and creating solutions for India, Europe, APAC and Africa, he is known for his visually arresting compositions that deliver on delight, be it branding or UX. Having working in MNCs, start-ups and boutique set-ups, he can design for scale, as well as boot-strap situations. His deep understanding of technology and strong aesthetic sense allow him to play and iterate with approaches and styles with speed. His easy-going manner and varied areas of interest make him perfect for having seemingly casual conversations that decode user needs and brand requirements in effortless and surprising ways. When not working, you'll find Anil planning his next artwork or travel, mucking about his garden and troubling his cats.

Koel is a designer with over 20 years of experience working across India, APAC, Europe, USA, and Africa. She is known for her work in design research, content design and UX design, especially for healthcare and consumer facing solutions. She has extensive experience as a design thinking facilitator and trainer. Having worked in MNCs, start-ups and boutique set-ups, she enjoys facilitating sessions that pull together the threads of business, technology and experience design to create solutions that are desirable, viable and feasible. Her work on projects have won Red Dot design awards and an iF design award. In downtime you will find her dreaming of recipes, plotting boardgames, pottering around her garden and hassling her cats and neighbourhood streeties.