Working with our researchers and local partners, we executed a well-balanced sample that reflected the diversity of the US market regarding hair types and textures.

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We personally scouted for KOLs, ensuring they were credible experts who were also deeply in tune with emerging US cultural and consumer trends in the category. With one of the recruited experts being featured on a leading American talk show, the client felt that the quality of recruitment in the US was the best vs. the Europe markets.