01
Rich Pipeline of Ideas
Curated a comprehensive list of 33 mythology show concepts, spanning diverse themes, genres, and storytelling styles. Out of these, five most promising concepts were explored in depth.
02
Created Concept Filtering Guidelines
We created clear criteria to identify top mythology show ideas based on audience appeal, relevance, and scalability. Key filters included: Demographic spread (age, communities, geography, digital and physical presence), family inclusivity (kids, youth, elders), contemporary relevance (character and socio-cultural fit), scalability for 50–100 TV episodes, and continuity of hooks and milestones to keep audiences engaged over time.
03
Identified Audience Centric Storytelling Hooks
Each show concept included background context and embedded stories within stories to enrich storytelling depth and audience engagement. E.g. Character Sketches of the deity, Story Milestones and Interesting Characters to dial up.
Identified emotional triggers, symbolic motifs, visual language and tonality that resonate across audiences to engage younger viewers, while preserving the reverence valued by the older audience.
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RESULT
RELATED CASE STUDES
TV MYTHOLOGY - CASE STUDY
Exploring untapped Hindu mythology territories for North India
INDIA
S•T•A•R
SITUATION
A leading Hindi TV channel, known for refreshing content with novelty, aimed to explore mythology beyond traditional GEC portrayals of Ram, Krishna, and Shiva. The goal was to cater to a growing audience curiosity and expand the genre by uncovering untold stories and lesser-known deities.
They wanted to create a mythology show that appeals to the ‘mass audiences in the Hindi-speaking belt’.
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TASK
The challenge was to decode the vast mythological universe and identify compelling show ideas that are both rooted in tradition and relevant for today’s audiences.
A show that brings the family together, appealing to women, kids, youth and elders in the family.
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ACTION
Varanasi Immersion: We spent a few days in the spiritual epicentre of the North doing ethnographic research, meeting spiritual gurus, babas, Sanskrit scholars, locals, and college students to uncover untold stories and rich cultural practices.
Undertook a cultural decoding of the mythological universe through ancient scriptures and contemporary popular culture.
Examined characters, narrative milestones, deity purposes, visual and language semiotics, emotional hooks, and present-day relevance.
Drew insights from a wide range of sources:
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Texts & Literature: Books, Puranas (Kalki Puran, Bhavishya Malika Puran), and popular mythology stories.
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Media & Popular Culture: Comics, TV shows, films, streaming content, podcasts, YouTube, WhatsApp groups, and mytho influencers.
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Fieldwork and Interviews: Immersive visit to Varanasi and conversations with mythology authors and scholars (e.g. Kavita Kane).