SHOPPER CREATORS - SNAPSHOT
INDIA
Understanding Shopper Creators across e-commerce platforms
The Ask
To understand what drives shoppers to become creators, what sustains their engagement, and what would make them contribute content on the client's shopping platform.
What we delivered
We spoke to active shopper-creators and lapsers across Myntra and Meesho to map their journey from shoppers to creators with diverse motivations, barriers, and usage frequency.
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Our moderators explored platform preferences, posting behaviour, performance tracking, earnings expectations, and the role of AI tools in content creation through in-depth interviews. They also examined why some creators reduced activity or stopped posting altogether.
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During the analysis phase, our report benchmarked relevant platforms across creator experience, rewards, visibility, and ease of participation, while assessing the client's current role in their shopping and content journeys. The findings helped identify what the client would need to build a compelling shopper-creator ecosystem.
