E-Commerce

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Amazon a trusted client for 8 years:

Amazon Fashion: Trend-spotting with experts & future-ready consumers; quick commerce insights.

Amazon Cloud: Shaped product features and strategy through insights from small and medium businesses.

Amazon Seller: Optimized Seller Ad portfolio relevance for B2B partners.

Pricing Audit: Mystery audit comparing offline vs. online prices.

Fashion

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Myntra a long-standing, trusted partner: Conducted multi-vertical research across e-commerce, branding, UX and brand equity studies to strengthen Myntra’s edge as India’s leading fashion marketplace.

Fastrack: To decode Gen Z and uncover what drives them, in order to refuel relevance for Fastrack.

Ajio: To reposition Ajio as a young, inclusive fashion destination for Gen Z and millennials.

Digital Services

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Swiggy: Improved menu navigation UX.

RedBus: Tackled challenges in onboarding offline users to digital booking.

Porter: Needs-mapping for 2-wheeler delivery services.

Health Tech

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Practo: UX study to improve online appointment booking.

Cloudphysician: B2B sales strategy mapping for Smart ICU.

Digital Payments

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Amazon Pay & Razorpay: Assessed adoption, usability & trust drivers.

Entertainment

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Amazon Music: Mapped subscriber drivers, service gaps & podcast adoption trends.

COLORS: Mythological scoping in the spiritual epicenters of India. 

MPL: Consumer insights on gaming behavior & engagement.

 

Auto

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TVS Motors: Conducted foundational design research on Modern Classic Bikes in India with Meraki. Managed Super Bikes research in Thailand.

Durables

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Atomberg: Go-to-market strategy for pedestal and ceiling fans, leveraging consumer insights to drive growth.

Tower Cookware: Identifying GTM strategy for Tower Cookware’s launch in India

Ed Tech

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WhiteHat Jr.: Strategic prioritization of product and service launches for India and global markets.

Embibe: UX evaluation of the competitive exams ecosystem, identifying friction points and opportunities.

Ezgi Burcu Karsli

Global Cultural Researcher - Turkey, MEA, UK

Ezgi is a seasoned Qualitative and Quantitative research professional with 16+ years of experience in helping global brands understand people, culture, and behaviour across diverse markets. Her career spans Turkey and the United Kingdom, giving her a unique dual-market perspective of emerging and mature consumer landscapes both.

Ezgi began her research journey at GfK, TNS/Kantar, and Ipsos, where she managed large-scale FMCG, technology, finance, retail, and tobacco projects. During her time at Kantar London, she led Philip Morris International’s MEA and Eastern Europe tracking programme, overseeing 34 markets and coordinating seamlessly across multiple stakeholder groups. This role strengthened her expertise in complex, multi-country research design, data interpretation, and cross-cultural insight delivery.

She has experience working on projects for Unilever, The Coca-Cola Company, BAT, PMI, Microsoft, Adidas, and leading financial and education brands.

Now splitting her time between the UK and Turkey, Ezgi is Meraki’s cultural SPOC for Turkey, MEA, and UK navigating local realities and global shifts.

Her approach to understanding people is enriched by her training in Jungian psychology, Cognitive Behavioural Therapy (CBT), and Systemic Coaching. These disciplines bring empathy and nuance to her moderation style, enabling her to uncover motivations that sit beneath surface-level responses.

Outside of work, Ezgi gravitates toward yoga, global cooking experiments, and anything creative — from painting and knitting to nurturing her jungle of plants.

Passionate about children’s education, she often volunteers as a teacher. She is also an avid reader and loves listening to podcasts on psychology and anthropology.

Anita K.

Qualitative and UX Researcher - USA, APAC

Anita is a Qualitative-led strategic insights specialist based out of Houston, Texas. She thrives on big, interesting questions and on bringing authentic consumer realities to life for clients.

Anita has spent over a decade at top-tier consultancies like Quantum and Kantar, analyzing consumer behavior for iconic global brands across India and the APAC region covering various Industries such as E-commerce, FMCG, Lifestyle, and Automobile.

After that she moved to the US to step into a UX Researcher role at the largest bank in the country, where she uncovered user needs and transformed complex banking UI into intuitive, human-centered experiences. She has also played an instrumental role in various other multi-market studies spanning Philippines, UK, India, and the US.

At Meraki, she is our go-to person and specialist for USA, Canada, Asia markets for decoding complex behavioral nuances and mental models across Qualitative & UX research.

When she’s not immersed in insights, you’ll find her cycling long distances, hiking through national parks or trekking the Himalayas.

Priyanka H M

Project Executive

Priyanka is curious about people – what motivates them, frustrates or shapes the choices they make. With over 4 years of experience in market and UX research, she has worked across Tech and Consumer products, helping teams design more intuitive and meaningful experiences.

She brings hands-on experience in qualitative, quantitative, and mixed-method research, from usability testing and interviews to surveys, A/B testing, and journey mapping. Priyanka enjoys working closely with product, design, and marketing teams to translate user voices into clear, actionable insights.

At Meraki Research, she supports end-to-end qualitative and UX research for both Indian and international clients, collaborating with clients, field teams, and partners to ensure smooth execution and reliable insights.

When she’s not researching, Priyanka can be found travelling, reading, experimenting in the kitchen, or café-hopping across Bangalore in search of the perfect cup of coffee.

Adishri Guha

Semiotics Specialist - APAC, Europe

Adishri is a Qualitative Researcher and Ethnographer with 8+ years of experience decoding consumer motivations, cultural patterns and symbolic meanings. She brings a rare blend of industry expertise and academic depth, having worked at the Consumer Culture Lab, IIM Udaipur, and previously as Senior Research Manager at Kantar. At IIM, she co-authored Rangbhoomi, a seminal study on content creators in small-town and rural India

Trained in NeedScope, Adishri has led multi-category studies across markets, uncovering consumer motivations and brand opportunities. Her expertise spans Semiotics, Consumer Segmentation, Journey Mapping, Home Immersions, Product Trials and Communication Evaluations. She has worked across FMCG, Beauty, BFSI, Digital Platforms and Emerging Tech, generating insights that inform innovation, positioning and cultural resonance.

Beyond work, Adishri is an explorer at heart, always seeking stories that reveal how people make sense of their worlds. A Queen and Pink Floyd fan, she finds inspiration in music’s ability to capture raw human emotion. An animal lover and doting cat mom, she brings empathy, curiosity, and a touch of rock ’n’ roll spirit into everything she does

Renu Sachdeva

Research Advisor - UK, Dubai, Singapore, India

Renu brings strong expertise in consumer psychology, combined with multicultural sensitivity, shaped by over 40 years of experience across consulting, marketing research, and coaching. Having lived and worked in the UK, Dubai, Singapore, and India, she offers a truly global perspective. She advises Meraki on multi-market studies, reviews reports, and joins client debriefs to add nuance and richness to the insights.

Driven by a passion for helping individuals navigate everyday personal and professional challenges Renu transitioned from a rich and rewarding corporate life of 25 years to pursue her calling to become a professional mentor, coach, counsellor and trainer.

Armed with an MBA, MSc Counselling & Family Therapy and ICF-ACC and IMC-CPM (International credentials), she has been practicing as a Counselling Psychologist, Life Coach, Mentor, Trainer & Strategic Consultant for the last 13 years.

In her last corporate role, she held the position of Executive Director, Qualitative Research & Shopper Insights in India, and prior to that as Group Director Consumer Qualitative in UK – both with TNS/ Kantar (WPP).

Renu has a keen interest and involvement in charitable work: she has her own charitable trust called UdayREP and is a Co-Founder of the NGO Dementia India Alliance

Her hobbies and interests include painting, handicraft, yoga and travelling

Manisha Annapawaskar

Project Manager Field

Manisha is Meraki’s person on the ground with over 6 years of experience as a Field Supervisor. She brings to Meraki her experience of quality recruitment and checks across Qualitative and Quantitative studies.
She has managed recruitment for a variety of categories ranging from FMCG, Durables to E-commerce, Digital Payments, Social Media, Travel and Fashion. End clients to name a few are Amazon, Myntra, Swiggy, Instagram, Facebook, Nykaa, Atomberg, Pepsi.

The research team at Meraki particularly admire her ability to replace respondents on the odd occasion without negotiation. Thereby, keeping the project needs as top priority.

Kalpana Nair

Global Cultural Researcher - MENA, APAC, Europe

Kalpana is a senior researcher who has vast international experience, with a significant portion of her career dedicated to understanding emerging markets. She has worked with leading agencies like Kantar and boutique firm Quantum.

Kalpana has lived in Mumbai, Dubai, Germany, Bangkok, and Singapore, where she collaborated with global companies such as Unilever, L’Oréal, and Philip Morris International.

She has settled in Austria after living in Europe since 2022, and serves as Meraki’s go-to cultural expert for global markets. Her deep understanding of complex regional and cultural dynamics has been instrumental in delivering actionable insights for Meraki’s local and global clients

Nikhil Koli

Project Manager - Field

Nikhil is Meraki’s man on the ground with over 6 years of experience as a Field Supervisor. He brings to Meraki his experience of quality recruitment and checks across Qualitative and Quantitative studies.

He has managed recruitment for a variety of categories ranging from FMCG, Durables to E-commerce, Digital Payments, Social Media, Travel and Fashion. End clients to name a few are Amazon, Myntra, Swiggy, Instagram, Facebook, Nykaa, Atomberg, Pepsi.

The research team at Meraki particularly admire his ability to replace respondents on the odd occasion without negotiation. Thereby, keeping the project needs as top priority.

Diya John

Strategist - International Markets

With a Masters in Psychology, Diya has specialized in consumer research that goes below the surface and beyond the obvious from a variety of data sources including qualitative, quantitative and social media.

Her interest in different cultures led her to actively pursue international projects, and she was selected as one of Kantar’s 30 under 30 Achievers from around the world in 2017. Since then, she has worked on consumer research in 19 markets across Asia Pacific including India, Cambodia, Thailand, Philippines, Australia and Japan, as a part of her role as a Brand Strategy Domain Leader at Kantar.

Brand building has been a core focus of her work, and she drove the thought leadership behind Kantar’s BrandZ Top 50 Japanese Brands Reports from 2020-2022, while based in Tokyo.

Yearning to make a social impact, she supplemented her Psychology background with training in Counselling and founded Therapy Garden (therapygarden.jp), focused on Mental Health for expats, nomads and internationals.

She tinkers around with her bass guitar, Karaoke, and piano.

Amla Pisharody

Project Manager

Amla is a qualitative researcher with 5+ years of experience. She has training and experience in secondary and primary cultural, anthropological, UI/UX research. She has a degree in Sociology and Anthropology and Development Studies.

She believes in exploring and enjoying a repertoire of interest areas. In these 5 years she has donned multiple roles – researcher, writer, teacher, and programme manager.

Her eye for details makes her the go to person for secondary analysis, video analysis in UX research and identifying segment differences at a granular level.

She is also a people’s person making her apt for the role of a Project Manager. She is a crucial link connecting with respondents, field, client and the research team holding the ball on any study.

Himanshu Tandel

Qualitative & UX Moderator - India, Thailand, Dubai

Himanshu holds a postgraduate degree in Marketing Research from the Nielsen Research Academy and has over 10 years of experience in Qualitative research.

He is Meraki’s go-to moderator for male-dominated categories such as bikes, cars, and cigarettes, given his years of experience in these categories.

Sought after for his calm and patient style of conversation, Himanshu has trained extensively in UX research. Working across categories and different markets (urban and rural), Himanshu has built core competency in techniques like mind mapping and UX/UI design to create actionable insights for clients. He also enjoys consumer immersions where one gets to peel the layers and get to the core emotive need.

Himanshu is an avid traveller and loves interacting with different cultures, people and cuisines.

Nidhi Bassi

UL Accredited Moderator - India

Nidhi comes with 21 years of experience in Qualitative research. She has worked as a full time researcher across organisations like IMRB and TNS (Kantar). At Meraki, she is a principal consultant who jumps in primarily on strategic pieces, especially those that involve emotive needs, segmentation, ethnography and the likes.

She is known for her empathetic, mindful and versatile moderation style connecting to a 18 year old with the same camaraderie as an older adult. Her skills as a moderator have been recognized and accredited by Unilever in May 2012. She is an expert in moderation and analysis of Needscope TM interviews.

Her experience spans across different categories such as skin, hair and beauty, health and wellness, food and beverages, e-commerce, digital payments, finance and sustainability. Her body of work includes exploratory research, psychographic segmentation, category usage & attitude, advertising research, concept development, new product development, packaging development and brand equity studies.

Nidhi currently resides in Gurgaon with her family, which includes two Gen Z kids and a pet dog. She enjoys flower gardening, growing seasonal flowers, nature walks, making dog videos and reading about nature and culture.

Snigdha Popuri

Global Fieldwork Operations Lead

Snigdha brings a solid mix of curiosity, Qualitative research skills, and a love for exploring new domains.
After completing her Master’s in Sociology, she worked across Fintech, Agritech, Cleantech and FMCG over the last couple of years. She has gained experience on both agency and in-house research teams and is skilled in all things Qualitative, from usability tests and IDIs to FGDs and U&A studies.

As Project Manager at Meraki, Snigdha serves as the link between clients and local markets. Her goal is to ensure a smooth fieldwork experience for clients, moderators, and respondents in terms of schedules, access to project documents, etc. She helps maintain recruitment quality and consistency through detailed field briefings, back checks and regular coordination with the field.

Off the clock, you’ll find Snigdha playing football, wandering through Bangalore’s heritage food spots, or happily lost in a book.

Rakesh Maiya

Qualitative & UX Moderator - APAC, MENA

Rakesh has over 9 years of Qualitative research experience spanning agencies like Kadence International and Inqognito Insights. He is our lead Consultant for UX research, e-commerce and any youth research given his experience in this space across markets.

He is a bright lad with a zest for the new. As a researcher he has a natural flair for picking out those interesting nuggets, always cognizant of client objectives as well as execution challenges. He is an excellent moderator making him quite the favourite amongst many clients.

Apart from UX & Qualitative research, he also has experience in Neuro-based cognitive communication evaluation, future scoping, trend sensing, brand health checks, acceptor rejector studies.

Rakesh is a pro in executing Online Bulletin Boards (having executed 20+ boards), Communities (Mobile Qualitative), ranging from a week to a month.

Rakesh needs his regular dose of movies, especially Indian Hindi cinema. He aspires to be a part time movie critic some day and finds joy in staying true to himself.

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Trupti Gupta

International Markets Lead

Trupti has a background in psychology and has been working in user & consumer research for over 4 years. Her exposure and in-depth understanding of different qualitative techniques allow her to understand businesses, their questions & their requirements.

She worked across categories, including design research [e-commerce + social media applications], product design [home equipment + storage & organizational items], entertainment & FMCG [cosmetics + processed food].

Her experience across techniques includes psychographic segmentation, design research (UX/UI), mystery shopping, eye tracking, and concept, feature, ad & product tests across regions [India, Singapore, UAE, KSA, South Korea, Japan, Australia, Indonesia, Malaysia, Thailand, Vietnam, US, UK, South Africa].

Her experience across industries aids her in delivering considerate & tactful insights – assisting businesses to make better-informed decisions along with creating B2B strategies driving brand storytelling.

Patrick Keshvan

Field & Operations Lead

Patrick Keshvan has worked in the area of recruitment for 17+ years across Qualitative and Quantitative projects. He can be described as a Qualitative researcher’s blessing. It is common to get calls from Moderators telling us “it was a joy to moderate given the quality of recruitment”

What stands out is his openness to new ways of recruitment, willingness to take up very complex projects and work along the way with research support. He has trained his team to gather detailed profile information, proofs like pictures and screenshots making it a norm for all Meraki studies.

His attitude of being transparent about on-ground challenges along with his teams’ ability to recruit across simple FMCG to super luxury and mass to chic trendsetting consumers gives us much needed confidence in field. His team works out innovative ways of recruitment basis the project ask as opposed to relying on traditional panel or database recruitment only. This keeps the respondent profiles fresh and relevant to the study.

His experience spans across India, SEA, UAE, UK, US markets.

 A typical Sunday for him involves watching his son play followed by treating the gang to a good lunch.

Latha

Founder, Meraki

Latha is a senior Qualitative insights leader with over 25 years of experience across India, UK, APAC, USA. She is known for her ability to decode human behaviour with strategic precision – bringing together intuitive thinking and a sharp business lens.

Her expertise spans strategic Qualitative research, UX and Shopper Insights, as well as navigating complexity with clarity – whether in brand, consumer or experience led contexts. At TNS, she was the go-to expert for NeedScope in India and played a pivotal role in advancing both UX and Shopper Research capabilities across teams and clients.

Latha’s approach is defined by a deep respect for the fundamentals, balanced with an openness to evolve. She has been an early adopter of AI and digital tools in Qualitative work – always with the aim of enhancing insight and agility.

Grounded, curious and quietly disruptive, Latha has built a reputation for spotting what others miss – especially in what seems most obvious.